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Time is changing faster than ever though the customer’s choices too. Now ORGANIC is the new BUZZ in the society. No matter what product you buy, every product starting from breakfast, cereals, grocery, apparel, personal care and many more have alternatives without indulgence of harmful chemicals. Now the chemical free product market has become a premium segment of lifestyle. Due to its high price tags and limited production only a few number of people can afford to buy. However, even though the customers’ base is small and limited, it has started its entry to mainstream. Does the extra spending for Organic make any difference? Does organic help to cure and reduce the spending on medicines?
Today let’s not get into that discussion of good or bad, let’s evaluate what difference it makes. At Earthen Living we believe practicing good feels like claiming up on a rock surface, which is a harder job and it requires lot of effort and dedication and willingness to think positive. The thinking negative & habituated for convenience is like running down to a smooth surface which does not require any effort; once the first step is taken rest are followed by gravity!
One of the most enduring marketing words in today’s time is “ORGANIC”. May be we all are terrified of harmful chemicals in our daily essentials making its way to consumers. Either way, all wellness pitch these days comes with the same advice – “Go Organic” & “Go Natural”
A report published by ‘The American Cancer Society (ACS)’ suggests that “the purpose of organic food production is to promote sustainable agricultural practices, it is widely perceived that the consumption of organic foods may carry human health benefits.” In another research paper published by Walter J. Crinnion proposes that “reviews of multiple studies show that organic varieties do provide significantly greater levels of vitamin C, iron, magnesium, and phosphorous than non-organic varieties of the same foods in vitro studies of organic fruits & vegetables consistently demonstrates that organic foods have greater antioxidant activity, are more potent suppressors of the mutagenic action of toxic compounds, and inhibit the proliferation of certain cancer cell lines”
In the modern world the idea of “ORGANIC” bells so true, we believe ORGANIC must be a better option. We also believe it might cure diseases. Here at Earthen Living we dig down inside to find the reality in our long years of journey & we will continue to do so. The very first realization was same as old saying – “Prevention is better than cure.”
As the journey continues we further realised it is also true that organic cures.
One must visualize the big picture to understand what organic does cure?
The FMCG companies will not digest the fact at any cost and they will try best to prove that all facts & figures and research of Organic is a propaganda to showcase it is better and it is not acceptable as it cannot be quantified. However some well known FMCG products come with NATURAL word. This is just a marketing gimmick to confuse the consumers. The real question behind organic is not finding the quantifiable parameters to prove it is better. The ethicality of Organic is much more real in comparison with mass produced essentials. Organic defines the path from inception to consumption & also increases the awareness of different chemicals, pesticides, fertilisers & preservative which are proven to be no good for human, air, water & soil.
However the current advertisements for consumers help to do all wrong interpretations about the product in the market which has enough proof & evidence to be banned. We curiously ask our customers how do they decide a product is good or bad before purchase. The most common answer is by brand names. And we all know how these brands are put into consumers head! It is by marketing and advertisement strategy – they keep on repeating the same message all around us all the time and after some time we start believing it.
And behind the screen most of the current FMCG companies are polluting air, water and soil in many forms. Toxin and waste water is discharged to rivers. Garbage and waste are dumped in landfill; even some countries do not even spare the oceans. Over utilizing resources like air, water, oil, energy, electricity create another irreversible impact which we often ignore. The way air, water, soil & human body are getting polluted, our next generation will find it hard to breathe fresh & eat healthy even they will find it hard to drink safe water.
Only the ethical products produced by sustainable process can cure the environment from the pollution and let our children live in a better world and only organic leads to it.
Changing the viewpoint might help you to see that ORGANIC DOES CURE.
