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Choosing a product during purchase can be always tricky and overwhelming at times, but it’s crucial to take the time to know it better. The purpose of this is to inform the readers and spread awareness around about different daily essential products which are bought and used in daily life. We are primarily highlighting those parameters here which must be considered while purchasing a product. And those parameters change from one product to another and make the customers realised how they should spend their money to save the good and live life with inner satisfaction. This is just a piece of critical information that will change your view before buying a product.

What to Buy? What not to Buy?
Is it Organic Cotton? Cotton is a crop cultivated worldwide with much insecticides & herbicides; harmful for farmers & environment. Choose Organic Cotton clothing only. Does it Use or Release Toxic Chemicals? Fast Fashion industry is the 2nd largest polluting industry presently in the world. They emit various toxic residues to the environment. Choose Ethical Clothing made of Certified Organic Cotton.
Is it Non GMO? Maximum cotton in the world is GM (Genetically Modified) cotton, known as Bacillus thuringiensis (BT) cotton. Various scientific researches indicate that GM crops can have adverse impact on your body or to the environment. Pick Non GMO cotton. Do you Know Where & Who Made it? ‘Sweatshop’ is very common in 3rd world textile industries. Ill paid garment workers are forced to stitch the clothes in dangerous & unhygienic condition.  Choose Ethical Clothing made of GOTS Certified Organic Cotton.
Is it Certified by GOTS? If the seller claims it as Organic Cotton, find certifications by 3rd party like Global Organic Textile Standard (GOTS) or Organic Content Standards (OCS). Try to pick GOTS as this certification doesn’t only track the cotton, but also the whole production process. Do You Know the Dye Used? Harmful chemicals like Sulphur, Naphthol and heavy metals like Copper, Arsenic, Lead are used in dye – highly toxic & carcinogenic. Choose clothing with AZO Free Natural Dyes.

Ethical and Responsible manufacturers always think of the Consumers, Workers and the Planet while producing a product – that makes them Ethical and Responsible. Purchase from such manufacturers or marketplace or try to check every detail while you pick anything next time from the super market.

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