It all depends on what you choose to use!
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A safe, natural, eco-friendly and organic personal care routine is one of the best things that you can gift your skin. It is needless to say, traditional personal care and cosmetic products have various toxic and harmful chemicals. They clean, exfoliate, tone and moisturize but at a huge cost to your skin. On the contrary, the safe, natural and organic skin care products provide complete nutrition, resulting in a healthy and glowing skin.

Beauty and fame are becoming more important to the world population and the urge to look stylish has become stronger than ever. According to a survey, 30% of the world consumers spend more on beauty products and treatments today than they used to before. Choosing and purchasing a beauty product may be a complex decision because it affects the overall appearance of an individual. However, it is a matter of grave concern that various personal care products contain chemicals which are toxic for the human body and for the environment too. For this reason, the consumers are inclining towards buying and using eco-friendly, natural and organic personal care products. They are trying to protect their health by looking for safe, healthy skin care and cosmetic products.

Consumers have started to believe that natural ingredients make beauty products better and safer. A report published in Times of India states that, clean beauty was probably the biggest celebrity trend of 2019. Consumers nowadays pick products where the ingredients are ethically chosen and are manufactured keeping the human body and the environment in mind. It seems really wonderful when the consumers in the stores ask ‘what is it made up of?’ instead of ‘how will it look on me?’ before choosing a personal care product.

A safe, natural, eco-friendly and organic personal care routine is one of the best things that you can gift your skin. It is needless to say, traditional personal care and cosmetic products have various toxic and harmful chemicals. They clean, exfoliate, tone and moisturize but at a huge cost to your skin. On the contrary, the safe, natural and organic skin care products provide complete nutrition, resulting in a healthy and glowing skin.

They mainly contain essential oils, various herbs, plant extracts like roots, barks, fruits, and flowers as ingredients. They are rich in antioxidants, healthy fatty acids, and various vitamins like A, C, E, K and essential minerals needed for skin. They support skin growth and regeneration, encourage smooth looking skin, and help to protect the skin from various damages.

Modern consumers are not only concerned about themselves but also about the environment. Every week new stories and videos of plastic and toxic chemicals floating in the ocean appear in the media and social networking websites. Many chemicals like petrochemicals in conventional personal care products emit toxic pollutants to the environment. Microbeads are an infamous example. These are tiny pieces of plastic found in many shower scrubs and exfoliating products. A study revealed that over eight trillion microbeads are washed to the water bodies every day. It is unfortunate that a variety of wildlife like insect larvae, small fishes, amphibians and turtles mistake microbeads for their food source.

It all depends on what you choose to use! For choosing and doing so, it is utmost important to know the utilities and benefits of the ingredients of safe, natural and organic personal care products.

  • Coconut Oil: Acts as natural anti-bacterial, anti-fungal and moisturizing agent. It makes the skin naturally smooth for being high in natural fatty acids like lauric acid and Vitamin E.
  • Rose Water: Anti-inflammatory properties reduce the redness of irritated skin. It works as a great cleanser – helps to remove extra oil and dirt naturally. Antibacterial properties help to heal scars, cuts and wounds.
  • Oatmeal: Can soak up the excess oil from your skin to treat acne. It has antioxidant and anti-inflammatory properties, which help to treat dry skin. Oatmeal helps to get rid of black heads and gives a smooth and clear skin.
  • Shea Butter: Has exceptional moisturizing, softening and anti-inflammatory properties to the skin. It nourishes the skin naturally and helps to get rid of problems like dryness, blemishes, dark spots, and stretch marks.
  • Aloe Vera: Has excellent healing properties and helps to get rid of any damage on the skin like sunburn or UV damage. Its moisturizing effects help to treat dry skin and to get rid of skin wrinkles.
  • Neem: Has excellent antibacterial and antifungal properties. Neem helps to fight various skin infections and promotes skin healing, can treat acne, psoriasis, eczema, and ringworm.
  • Turmeric: Acclaimed for its rich anti-inflammatory and antibacterial properties. Turmeric can fight acne, reduce dark circles and protect against sun damage and aging.
  • Lemon: Rich in Vitamin C; fights against free radical damage. Works as natural astringent and antiseptic to the skin. Tones and moisturizes the dry and itchy skin naturally.
  • Bhringraj: A natural remedy to promote hair growth, luster, and strength. Bhringraj also helps to prevent premature graying and hair loss.
  • Sandalwood: Has natural anti-inflammatory, antiseptic and astringent properties, helps to get rid of various skin damages, acne and blackheads.

These above mentioned ingredients are most common in safe, natural, eco-friendly and organic personal care products. However, these are only few to mention. Almost every plant has something excellent to offer to protect our skin naturally.

Digital technology has made the world and Indian consumers so aware that they are extremely eager to know what is in their products and how and why those ingredients work – before they choose any skincare or hair care product from the market. According to a report published by “Research and Markets” – the Natural and Organic Personal and Beauty Care Products market is projected to display a robust growth represented by a CAGR of 17.27% by value during 2017-2022. Various factors are responsible for this trend. Two are considered primary – the increase in disposable income in metropolitan cities and rising health consciousness among the Indian citizens.

Now one inevitable question comes. Which brands to choose? Which manufacturers use natural, sustainable, ethical ingredients in their personal care products? Which products disclose all the ingredients in their packaging? Various brands in India are working to offer safe, natural and organic personal care products to Indian consumers. Some of them are Ancient Living, Nature Touch, Omved Lifestyle, Radico and Rustic Art. They offer safe face care, body and skin care, and hair care products to Indian consumers. They intend to create the products in an ethical and sustainable manner for humans and the planet.

The ultimate decision is in the hands of the consumers. Only they have the real power to choose the right ones and refuse the wrong ones. It is always advisable to the consumers to take a conscious decision before making a purchase. By exercising their power in shopping, they can make a huge impact in the society for a better tomorrow.

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